Mercedes Benz has published the latest business results. Revenue and expenses are in flight 2018, measured on the previous year, remained stable. Team revenue (cash prizes, sponsorships, participation in the parent company Daimler) amounted to 379,65 million, in the year 2017 it was this one 378,30 million. Expenses have risen from 347,38 na 349,29 million. It brings Profit - after all taxes - € 14,92 million net. From the summer 2016 na 2017 expenditure has increased significantly because in Formulas 1 there was a change in the policy, which resulted in higher costs research and development. This time, the expenses are lower due to the stable rules.
Te public numbers they also show how many people active in the team world champions. Years 2016 there were 849, in the year 2017 ZE 912, and last year 968. It is wage bill raised from 97,55 million euros (2017) on 105,05 million (2018). The numbers also reveal that the concern Daimler AG participated in the team budget with € 72,08 million (4,48 million more than in 2017). S leasing income Mercedes customers (engines for Williams in Racing Point), however, returned to Germany 28,3 million.
Marketing consulting company Interbrand iz New York estimates that the market share of the company Mercedes-Benz in the year 2018 raised to 54,49 billion. U.S. experts say: "Formula 1 carries a significant increase in market value." Mercedes-Benz is as stated Interbrand in the world the eighth most valuable brand, for giants like Apple , Google, Amazon, Microsoft, Coca-Cola, Samsung in Toyota. Behind the company Mercedes-Benz are still in the top ten Facebook in McDonald's.
