TRADITION vs. MARKETING: Joan MIR has given up NUMBER 1

Joan mir as the current world champion in MotoGP will not race with number 1, but will stay true to her usual number 36. With that number, the Spaniard won in Moto3 in 2017 and in MotoGP last season.

The driver Suzuki he wanted to take some time to think over the winter. After winning the title, he left both options open. "One day I woke up and decided," he says Mir. "It would be great to use number 1, because it's a unique experience and a dream come true."

https://twitter.com/suzukimotogp/status/1360183775305621504

“But I think 36 is that number I’ve worked hard with all my career. She brought me to where I am now. I won two world championship titles with her. My work is not finished yet and I have to share this number even harder than before, ” added the current world class champion MotoGP.

“I want to win even more world titles and have more options to choose the starting number. Now I have the opportunity and I decided on 36. But that doesn't mean that I won't choose number 1 if it happens again, " he concluded Peace.

It has been in the history of the Motorcycle World Championship for decades tradition and honor, that the world champion drove next year with start number 1. The first driver to give up this habit was Barry Sheene.

British became famous outside the world of motorsport and is in seventies considered real superstar. After two world titles in 1976 and 1977, he rejected No. 1 and remained with his legendary start number 7.

Casey Stoner was the last of the racers to decide to use one on his motorcycle after winning the title.

It took more than 20 years before any of the drivers stopped again an established tradition. It was none other than Valentino Rossi, who always stayed at his yellow starting number 46. Also commercial reasons they played an important role in this.

Ever since Kenny Roberts Jr. in 2001 on its own Suzuki had the number 1, only a few drivers followed this tradition. Those were Nicky Hayden in 2007 and Casey Stoner in 2008. He did the same Jorge Lorenzo in the 2010 season, with one in his case being quite close to his JL initials. When the Spaniard won his second and third titles, he remained faithful to his number 99. Casey Stoner is thus the last racer to use the number 1 on his motorcycle in the 2012 season.

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