A legendary brand spear is currently represented in Italy only by a model Ypsilon, which is not so unsuccessful. Therefore Tavares, Executive Director Stellantis, provides an opportunity for a more extensive Lancia comeback. So far, design previews have been very vague. But that is changing now, because we are witnessing - finally - a model Lancia Pu+Ra HPE Concept.
Yes, finally the right car rather than a sculpture, although the study is unlikely to go into series production in the form shown. But it's about the brand's vision for the next 10 let, leading to the era of electric mobility. "Starting with the new Ypsilon, our cars of the future will be inspired by the Lancia Pu+Ra HPE concept,He said Luke Napolitano, CEO of Lancia. Concept presented Lancia Pu+Ra HPE it is a natural evolution Lancia Pu+Ra Zero and has many of the features already expected from the three-dimensional sculpture unveiled last November.
Poo+Ra refers to new, clean and a radical design language brands while HPE stands for “High Performance Electric”. The acronym HPE was first used for Lancia Beta in the 70s of the last century and stood for "High Performance Estate". The Lancia Pu+Ra HPE concept lock is called “Progressive Green". Progressive because it looks to the future of the brand and to the customers of tomorrow. Green means sustainability. Blue-green the color with a warm golden hue, made of liquid metal with the latest generation pigments, is a tribute to the historic and timeless Lancia Flaminia Azzuro Vincennes.
"Lancia of the future” rests on constant the dialogue between the past and the future. It means, none clean retro design, such as the Fiat 500 or the Renault 5, but rather quotes from Lancia's glorious past. It should be fluid like this lateral lines, falling towards the rear of the vehicle, resembled the model Aurelia in Flaminia. There is a new one on the side Lancia logo, which reinterprets all the historical elements of the brand (steering wheel, flag, shield, spear and inscription). The dialogue between past and future continues on butt, where the characteristic ones are located round rear lights. With a clear reference to the legendary Lancia Stratos. The new Lancia lettering can be found between the headlights.
Front part is a reinterpretation of the historical Lancia grilles, which is now projected into the future with three light beams designed to make it memorable and recognizable even from afar. Above the mask is a new logo Lancia, designed with a font inspired by the world of fashion. Round roof should allow a wide panoramic view and refer to typical architectural elements new Lancia designs. Further linking to Lancia Beta HPE it is from the 70s of the last century rear window, whose horizontal, encircling lines reflect the structure of the shade in a contemporary form.
Interior Lancia Pu+Ra HPE should be inspired by Italian design interior. The round carpet is characteristic, and the front seats are inspired by armchairs Cassina and are designed as two independent seats. Clean geometric shapes found in the tables, which are also round, in the center console and even on the dashboard, which revolutionary hints at an automotive approach and consists of a single round glass element. HALL. (Sound Air Light Augmentation) is another building block in the car. A case of intelligent virtual interface, which centralizes audio, climate and light control functions and aims to allow the driver/passenger to customize the vehicle's interior environment simply by touching a button or voice command.
And how it looks on drive side? In compliance with Stellantis' strategy of electrification, the renaissance of Lancia reads like it will be years 2024 launched of the new Ypsilon in hybrid and electric versions. Years 2026 only fully electric vehicles will appear, years 2028, which will coincide with the presentation of the new Lancia Delta, and the brand will only sell electric vehicles. The concept Lancia Pu+Ra HPE, which was realized with technological modules (engine, battery, chassis, brakes, etc.) of the new Ypsilon, is the brand manifesto for next 10 years and offers a vision of the car of the future with the following features: range over 700 kilometers, drop roof, thin digital exterior mirrors, aerodynamic wheels and special chassis protection.
