Bojan Vrbnjak
What should the child be called? Or is it Alfa Romeo did you even know what the new model would be called? Gradually, we have already ruffled our thin hair a little. But now it's official: Alfa announced in a press release that the small SUV will be called Milan.
June 7, 2023 is the German press department Alfa wrote: “Car designers and prototype hunters are already publicly speculating about the name of the future SUV. This much could be revealed: It will not be Brennero, as has been speculated many times. Fans can have their say in the final decision on the model's name. Alfa Romeo officially invites proposals.” Thus the media reports at the time. A week ago, the Italian brand announced short video with Title "We may have known this all along". They were shown in the video four different geographic coordinates:
– 45°33'28 “N 9°02'47 “E is the location of the Alfa Romeo Museum in Arese
– 45°27'51 “N 9°11'22 “E is the Milan Cathedral
– 46°31'45 “N 10°27'11 “E is the Stelvio pass
- 47°00'06 “N 11°30'21 “E is the Brenner Pass, namely the top of the pass near the Austrian-Italian border.
Colleagues from Motor1 in Car engine sports they thought that the car would still be called Brenner. After all, the models are also named after mountain passes Stelvio SUV (the Italian name of the Stelvio Pass) and Tonal (1882 meter high pass between Lombardy and Trentino). Couldn't it be Alpha with coordinates 47°00'06 “N 11°30'21 “E did you mean something else? The nearest post office, sausage stand or carabinieri station? We also thought it was possible that the newcomer would be named after one of the other places. We thought it unlikely that the Alfa model, which is only four to long 4,20 meters, named after the great one Milan Cathedral. But we were close: it was obviously meant to be Milan as a whole, as a capital city Lombardy.
The trailer that led many to the name Brennero
So Milan. The name is a tribute to the place where it was made June 24, 1910 the history of the brand began Alfa Romeo. It was a company at the time ALPHA (Anonima Lombarda Fabbrica Automobili) officially registered in the business register. It also contains the brand logo two symbols of Milan: the cross is the historical symbol of the capital of Lombardy, and the snake (known as biscione in Italian heraldry) symbolizes a noble family Visconti, which played an important role in historical Milan. New model will be presented there (in Milan). April 2024, Alfa Romeo announced. It is a model of the brand, which will also be available in a version with an all-electric drive, the manufacturer writes.
According to the allegations Alpha we can expect SUV in segment B. However, the SUV is translated as a sports city vehicle. Alfisti, who are currently driving the models Giulietta or Mito, were waiting for a new small car from the brand Alfa, said the boss of the brand Jean Philippe Imparato. Alfa has not yet provided additional details about the Milano. We assume that this will be a new version of the famous electric cars on based on eCMP, i.e. sister model Opel Mokka Electric, Peugeot E-2008, jeep avenger ali Fiat 600. Therefore, it will most likely be equipped with a battery with a known capacity 54 kWh and a motor with power 115 kW. As a relatively highly positioned sports brand, Alfa is unlikely to use a smart car platform Citroen e-C3 in Fiat Pandina, which has now been introduced.
Alfa Romeo in his further plans for the future he states that he will in 2027 became exclusive electrical brand, which means that the entire range of products will be "100% electric". Product strategy anticipates one new model per year. The Milano will be launched in 2024, and in 2025 Alfa will introduce a model that will be available exclusively with battery electric drive. In Germany, the Federal Office for Motor Transport recently reported approx 80% increase in the number of new registrations compared to 2022. However, there are three models Stelvio, Giulia in Tonal so far this year, sales have only been recorded 5.680 units.
