Marko Hanželic
The Italian government opposed the brand's decision Alfa Romeo, that it will produce its new Milano crossover at Poland, as he believes that production outside the brand's home country is illegal.
Shortly after Alfa Romeo unveiled a new model at a glittering event, Italy's Minister of Industry Adolof Urso asserted that the production of a vehicle named Milano outside Italy violates the country's laws relating to products with "Italian-sounding" names that are not actually Italian.
"It is not possible to make a car named Milano in Poland," he said Urso. "This law states that you must not provide information that misleads consumers. Therefore, a car named Milano must be made in Italy. Otherwise, it is a misleading statement that is not permitted by Italian law."
At the presentation of the new model it is Stellantis CEO Carlos Tavares said that manufacturing both the internal combustion engine and electric versions of the Milan in Poland, as opposed to Italy, allowed saved 10.000 EUR at a price that will start below EUR 30.000. That will be the only Alfa Romeo model, which will be produced outside Italy.
"If it was made in Italy, instead of 30.000 EUR, the Milano would start selling at around 40.000 EUR, which would limit its potential in the market," is at the presentation of the new model for Auto News said Tavares.
The Italian government is determined increase local car production and has already cooperated with the company Stellantis in the past. The automaker requested local subsidies and political support to increase production, but the government did not favor it. Nevertheless, tellantis has committed to increase annual production in Italy from 750.000 to 1 million units. The Italian government continues to hold talks with a handful of other automakers, including Tesla, to convince them to manufacture vehicles in Italy.
