It's been over three years since Jaguar Land Rover presented his strategy"reimagine” for electrification. The most controversial point of the plan was that it would Jaguar to the year 2025 offered only electric cars. This is how we came to a new prediction, which he made in an interview with Automotive News Europe a spokesman said JLR. It will be before the end of this year the ax fell on six cars.
model XE, limousine XF, hatchback XF, F-Type, E-Pace in I-Pace bodo discontinued. Jaguar initially claimed that the electric SUV would live with the new wave of electric cars. However, the company changed its mind and announced last year that the model would be discontinued along with internal combustion cars I-Pace. Why is he in such a hurry? Chief Executive Officer of Jaguar Adrian Mardell told investors that these six models barely bring the company any money and do not create "almost no profitability". He even went so far as to call them “inferior” products. Speaking to investors, the company's top executive was brutally honest, saying that “none of these vehicles generate income". That's why it was the last model F-Type already made.
Z by discontinuing at least six models Jaguar's product range will be simplified to a single vehicle. Only the model remains F-Pace, but they are also his days in view of the upcoming electrical strategy it harms. A concept car will be presented later this year, which will hint that the time of electric cars will come: Great Tourer, which will cost over £100.000 (about $130.000 at the current exchange rate). It should also be in preparation a large SUV.
JLR pushes Jaguar up market price by focusing on lower volume, higher profit cars to compete Bentley. The main difference between the two British car manufacturers, however, is that the brand will be Volkswagen Group continued to sell internal combustion vehicles well into the next decade. According to the original plan, it should take until the year 2030 switched to all-electric vehicles, but this goal was recently pushed back by three years.
The last Jaguar F-Type
The JLR Group, which is owned by the company Tata Motors, plans to sell fewer than 50.000 vehicles of the facelifted brand each year Jaguar. All future models will be based on the JEA platform for long-wheelbase electric vehicles developed specifically for the struggling brand. They are expected to have new ones electric vehicles rear-wheel steering, four-wheel drive and quick-charge functionality. A new design language with an emphasis on minimalism, it is said to ensure that the new models bear almost no resemblance to previous internal combustion models. According to reports Coach the iconic leaping cat emblem should disappear to make way for the name "Jaguar”, as many other car manufacturers do today.
Jaguar bets a lot as it focuses entirely on electric cars, while other manufacturers are still questioning this kind of strategy. In addition to abandoning internal combustion engines, the struggling brand, deliberate risk, to sell fewer cars with significant price increases to position itself as a competitor Bentley. Time will tell if the strategy will be successful given the radical changes at Jaguar to enter the increasingly competitive segment of high-end electric vehicles.
