Jaguar Land Rover has lost track of 40.000 cars. Or has it?

The saga of the cyberattack on Jaguar Land Rover has become more complicated (again), as the latest reports suggest that 40.000 cars were not lost after all.

Jaguar and Land Rover, part of the Tata group, found themselves in a major embarrassment at the end of August after a cyberattack severely disrupted operations. The attack, which occurred on August 31, caused a complete shutdown of production, which initially lasted for two weeks and was later extended. If all goes according to plan, production lines are expected to restart on September 24.

Further complicating matters was a report by Automotive News Europe, which revealed that the manufacturer had lost track of around 40.000 vehicles manufactured before the attack. These were brand new Land Rovers that had not yet been delivered to customers. JLR responded to the report with an official statement to Motor1, denying the allegations and claiming: “We know for sure where all the vehicles are during transport from the factory to the market.”

The attack has not only crippled production. The outage of IT systems has also affected suppliers, making it more difficult to obtain spare parts, making repairs and preparing used vehicles for sale more difficult. The disruption comes at a time when the company is already seeing a decline in profits due to higher costs related to US tariffs.

Experts warn that a prolonged outage could severely impact JLR's supply chain and sales targets, particularly in key markets. The company is currently focusing on safely restoring its systems and returning to normal operations as quickly as possible.

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