The Audi Concept C heralds the return of sporty spirit with a radically changed design that will adorn all future models from Ingolstadt.
Audi is opening a new design chapter under the leadership of Massimo Frascella, former Land Rover chief designer. The centerpiece of this transformation is the bold, vertical grille, first seen in the concept Concept CWhile critics have derisively compared the shape to the famous and controversial mustache shape, Audi insists it is a nod to historic Auto Union racing cars and a departure from the long-standing trapezoidal style. This new “face” will be tailored to different segments, from compact city cars to luxury sports cars, and will serve as a common aesthetic thread across the entire fleet.
Concept C, which measures in length 4,52 meters, serves as a direct preview of the electric successor to the TT, which is expected to hit the roads in 2027. The sports car is based on an advanced 800-volt architecture that it shares with the upcoming electric Porsche 718. Although exact technical data remains a secret, power is expected to be around 370 kW (503 PS), which weighs approximately 1.690 kg promises top-notch performance. The interior follows a philosophy of “radical simplicity” with a minimalist dashboard and a folding 10,4-inch a screen that prioritizes tactile aluminum switches over digital noise.
The starting price of the production version, which will be positioned between the former TT and R8 models, is estimated to be around 80.000 EUR, depending on the drive configuration and battery capacity. In addition to the exterior design, Audi is also introducing a new cabin design with this model, where physical buttons with the recognizable “Audi click” will once again take precedence over giant screens. With this, the brand wants to return to the roots of functional yet prestigious design, which, despite initial criticism, will define the brand’s identity in the coming decade.
