In a rather arrogant move, the CEO refused to give exact dates, while buyers with deposits left in complete uncertainty about when they would receive their cars.
The long-awaited return of the Scout brand is turning into a real communications nightmare, as CEO Scott Keogh revealed that the first deliveries of the new Traveler and Terra models to customers will likely not begin before 2028. This is in complete contradiction to statements on their official website, which still states that the start of production is planned for 2027. Keogh has now explained that only prototypes will come off the assembly line in 2027, which means that customers who have already paid for reservations will have to wait significantly longer for their cars than originally expected.
To make matters worse, Keogh completely ignorantly dismissed customer concerns and criticized the "communication game" and the public's demands for exact dates for the vehicles' arrival on the market. Such an approach to customers is, of course, extremely inappropriate, since the company, on the one hand, asks people for financial investments for cars that, on the other hand, do not even exist. The director tried to soften recent reports of a one-year delay due to serious technical problems by stating that such obstacles are encountered in development every day and that it is a completely normal process.
While Scout conveniently hides behind fine print on its website warning of potential timeline changes, the lack of transparency is hurting the revived brand’s reputation. While Keogh insists the project is on track and that they will deliver a “top-notch product,” public excitement is already fading. It’s hard to get excited about an upcoming vehicle if a manufacturer is playing word games to cover up delays instead of communicating clearly and honestly about when the cars will actually hit the road.
