It's been over a month since the official launch of the Ferrari Luce, but the debate is still raging, especially over its unusual design. Meanwhile, much of the media has mistakenly concluded that the model was the cause of the stock price crash.
However, the debate is not so much about the model itself, but about its significance for Ferrari. Luce is a statement of intent for the brand towards electric cars. While the Italian manufacturer does not necessarily need such a car, it cannot afford to simply react to the new reality. As an innovator in this industry, Ferrari must be one step ahead of others.
New icon?
The Luce is not only the first all-electric Ferrari, but also the first Ferrari with four doors and a liftback body style (the 456 GT Sedan was a one-off, built exclusively for the Sultan of Brunei). It is also the Ferrari with the highest proportion of foreign design DNA ever. These three factors alone could make the Luce a future rarity that many collectors of the brand will want to acquire. However, there is another, even more compelling argument – based on the recent history of some Ferrari models.
The case of Purosangue
To help me gauge what the Luce might be worth in the future, I looked at the price trends of some current Ferrari models. I compared the initial price at launch with today's used car market prices. I considered five models: the 2013 F12 Berlinetta, the 2016 GTC4 Lusso, the 2020 SF90 Stradale, the 2022 296 GTB, and the 2023 Purosangue.
The oldest model – the Ferrari F12 Berlinetta, launched in 2013 – has seen one of the weakest price trends. The entry price in 2013 was €274.400, which is equivalent to around €340.100 in today’s value (taking into account Italian inflation). Today, the lowest asking price for a 2013 model on Ferrari’s official used car platform (Ferrari Approved) is €253.000. This means that the value has fallen by 26 percent over the years. The value development of the GTC4 Lusso is even worse: a 31 percent loss in value can be expected.
The Purosangue was another controversial model from the brand. Unlike the aforementioned models, it is the only one whose value has increased over time. According to the data, its starting price from 2023 is now approximately 406.800 euros. The lowest price for a 2023 example is 475.000 euros - this is an increase of 17 percent in value.
Ferrari is probably not the only manufacturer where models that were met with very critical reviews upon launch eventually become collector's items. Or will the Luce follow the Purosangue's path in rising prices? We'll probably only know in a few years.
