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Mercedes' future in F1: The condition is a good and appropriate policy

Toto Wolff points out that Formula 1 continues to be the largest shop window for Mercedes, and it also sets the conditions for the future of the royal motorsport class.

Leta 2021 supposed to formula 1 entered a new era. Will it be then Mercedes still present with your own factory team? At the time, however, there were no concrete signs that it could silver arrows withdrawn from the royal class in the near future motorsport. On the other hand, it is also clear that they will slowly run out of goals in Formulas 1. This year, they will probably win both the racing and construction titles for the sixth time in a row.

Being on the front pages of sports media is a big advertisement for Mercedes

In words Tota Wolff, team boss Mercedes, and that for the concern Daimler there is no reason to withdraw from Formula 1. Quite the opposite. “For Mercedes, Formula 1 is a good platform and nothing has changed,”Explains the Austrian and adds that the departure of the head of the concern does not change anything Dieter Zetsche, which he replaced in May Wave Källenius. "It has never depended on individuals because we are a big structure. It is important that we do well with the rules for 2021, that Formula 1 remains attractive or even gains in this area,Wolff added.

The reputation of the Mercedes brand has gained a lot in the global field

If that doesn't happen, Austrian nevertheless sees no reason to Mercedes turned his back on the royal class of motorsport. “The numbers speak for themselves. Formula 1 is our largest shop window. The advertising and PR value we generate is huge and growing. We hit exactly the target group we wanted to reach, namely the buyers of high-performance models of our AMG series cars. The value of the reputation of fighting against the best on the racetrack and winning, and thus reappearing on the front pages of the sports media, has greatly contributed in recent years to our brand encountering a positive response," so Wolff.

With appearances in Formula 1, they have reached the target group of customers interested in AMG models

From next season onwards, it will Mercedes besides Formula 1 also performed in Formula E, also with the factory team. In words Wolff however, this is not an issue and / or an issue and he does not believe that in the future they will leave the royal class of motorsport due to Formula E. "No, because the numbers we bring with our appearance in Formula E continue to develop positively. As Mercedes, in 2018, we generated $ XNUMX billion in advertising value for our partners, including Mercedes-AMG."

In the 2020 season, Mercedes will also compete in Formula E with the factory team

So at the moment, there is no indication that it could Mercedes in the near future, as a factory team, goodbye.                     

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