Marko Hanželic
Ten years ago, a car was named genesis I represented the top of Hyundai’s offering. It's a few years later genesis become its own brand, Hyundai luxury division by the pattern Lexus (Toyota) and Infinity (Nissan). After Genesis's prestigious cars are well established in Asia and the United States, the Koreans will try their formula at Old wholes.
The first in line will be v Germany in v Switzerland, but it certainly will genesis for success on European soil he had to oppose the German trio well Audi,BMW in Mercedes. Plans to expand the prestigious Koreans to Europe are not new, but Hyundai had to move them slightly to be able to bring completely fresh models to Europe.
Genesis GV80, a luxury SUV as an alternative to the Mercedes GLE, BMW X5 and Audi Q7 / Q8, was introduced earlier this year. It is also brand new Genesis G80, a luxury sedan that flirts with the Audi A6 / A7, the BMW 5 Series and the Mercedes E / CLS class. Director of the Genesis brand, Manfred Fitzgerald, who ended his career at the Korean prestigious brand last year, has paved the way for a brand on European soil in two years. Genesis therefore believes that they will not repeat the mistakes made by some other non-European manufacturers on European soil, as they have hired to prepare the terrain. European (especially German) experts, who are well acquainted with European customs and the European market of prestigious vehicles.
Manfred Fitzgerald replaced him William Lee, has been responsible for many years for the development of the Lamborghini brand, the chief designer Luc donckerwolke (who resigned yesterday) previously worked for brands such as Lamborghini, Seat and Audi, the creative director of Hyundai Peter Schreyer however, he had also previously made a name for himself at Audi and Volkswagen. Alfred Biermann, Head of Development at Hyundai and thus responsible for Genesis, has previously held senior positions at BMW, including M GmbH. Their job is to present Genesis and adapted to European taste in terms of design, technique and brand recognition.
You probably don't have to worry about the design and technique, Genesis G80 is a mature product adapted to European taste, also due to the coupe-sedan design, interesting radiator grille and elegant lines.
The first Genesis electric models are announced for the end of 2021, and a serial product based on an interesting study of an urban toddler named Mint.
