Marko Hanželic
Director of Olympus, Yasuo Takeuchi he hinted to reporters last year that the sale of the photography department could not be ruled out, but the company later denied his statement. It is now Olympus nevertheless decided to sell and the buyer is no stranger - Japan Industrial Partners he also bought Sony's section V, when the said manufacturer withdrew from the personal computer market a few years ago.
Po Olympus words Jip plans optimization photography department and maintaining brands such as OM-D and Zuiko, similar to buying a personal computer brand V. The cameras of the new owner will be "More compact, efficient and agile," reported from the company.
The last few years have been for Olympus anything but light. The camera manufacturer has taken drastic measures to stay competitive in an ever-shrinking market digital cameras. In the end, all efforts were in vain. Pri Olympus they see the growth of the market as the main reason for the drop in sales smartphones, whose cameras have improved tremendously in recent years and the demand for digital cameras has fallen sharply as a result.
Olympus in Jip they intend to sign a binding purchase intention at the end of September. The contract is expected to be signed before the end of this year. How much money the JIP will deduct for all together is not known.
