Bojan Vrbnjak
After the announcement Hondato say goodbye to the end of the 2021 season Formula 1, has already begun circling over the royal motorsport class hawk. What will happen to the 2022 season Red Bullom? Or maybe they will say goodbye too other concerns, as was the case a good ten years ago during the economic crisis?
Here it is with exit scenarios lastly most often connected Mercedes. But great men Formula 1 they can rest now. It’s at a virtual investor conference Mercedes-Benz presented a new brand strategy. The basic themes of the new strategy are higher profitability and above all further electrification. "Mercedes-Benz reaffirms its unconditional intention to electrify all products and segments, present independently developed electrical architectures and announces a number of new battery electric vehicles,”Reads the press release.
If the fans Formula 1 they already see an explanation in this part of the statement departure silver arrows modeled Honda, let them be reassured, for the sequel follows. The group wants to increase the profitability of the brand Mercedes-Benz by placing it in a more luxurious way. House brands are also said to play a big role in this Maybach ali AMG. And at AMG, it’s back in the game formula 1. "The link with the AMG brand and Formula 1 is expected to be further strengthened next year to better reflect high-performance brands,”They wrote at Mercedes. It means that not every Mercedes in the short term is considering leaving Formula 1. Instead of completely withdrawing resources from the project Formula 1as she did Honda, at Mercedes they bet on synergy effects. In a technology program called EQXX, is about increasing the supply of electric vehicles. Engineers working on an engine Formula 1, are supposed to help here with their knowledge.
Mercedes he hopes this will bring not only knowledge but also determination work ethic, as the speed of development in motorsport is significantly higher than in series production. “Innovations from this technology program will quickly find their way into production cars,”They believe in Mercedes. Such synergies could soon increase. Because v Formulas 1 next year comes the budget ceiling, it must Mercedes reduce your team. Staff who will no longer have a place on the team Formula 1, could go into the development of mass production.
