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PORSCHE and TAG Heuer rejoin forces for new CHRONOGRAPH

Porsche and TAG Heuer, which cooperate in many areas, this time presented the new prestigious TAG Heuer Carrera Porsche Chronograph.

A new timer with its own design and shape "Honor" the history of both brands, which are of course closely linked to motorsport, which is also revealed by the inscription Porsche on the lunette, "Asphalt" the design of the dial and the choice of red, black and gray, which are the official colors of the Zuffenhausen.

CHRONOGRAPH will be available with a high-quality calfskin belt on which the quilting is reminiscent of the interior Porsche cars. The heart of the watch itself is a mechanism Caliber Heuer 02, which provides up to 80 hours of energy supply.

"The great alliance between our brand and TAG Heuer is half a century old and I am overjoyed that together we are once again taking a step further as part of our strategic partnership," he said Detlev von Platen, member of the sales and marketing supervisory board at Porsche AG and added: "Together, we bring our customers everything they expect from both companies - a long-term commitment to motorsport, unique life moments and the realization of dreams."

Porsche in TAG Heuer have been collaborating since the XNUMXs, when Jo Siffert, a Swiss racer and Porsche dealer, has partnered with Jack Heuer, who was able to stick his logo on Siffert's car and clothes for 25 Swiss francs. It is also Siffert he bought watches from Heuer at wholesale prices and sold them to his friends, while also earning quite a bit, he revealed years ago Jack heuer, who also said that Siffert was a skilled salesman, having worn practically half of the paddock in a few years Heuer watches.

All in all, of course, it was also very helpful to promote Heuer, as it also wore a jumpsuit with their logo Steve McQueen in the film Le Mans, in which he drove a Porsche 917. "I drive the same car as Jo Siffert, so I have to be dressed like him," he said at the time McQueen.

New TAG Heuer Carrera Porsche Chronograph otherwise it becomes $ 5.850 with leather and $ 6.050 with a steel belt.

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