Bojan Vrbnjak
Because from bright pink external image, the car Aston Martin changed to traditional British Racing Green color. Their sponsor, an Austrian company BWT, would prefer a different solution.
In a conversation with colleagues from Speedweek. com, is the CEO of BWT Andreas Weissenbacher said he was disappointed with the change in appearance. BWT he is no longer a nominal sponsor this year, but continues to work as a partner Aston Martin. "Lawrence Stroll understands that my heart is bleeding.”According to Austrian the decision to say goodbye to pink was a bad one. “Business was wrong. Historically, however, the new look is certainly understandable to many, not to me. Because the Aston Martin race car doesn’t stand out on television. In addition, if the Aston Martin were in pink, the name sponsor Cognizant would also be happier because the value of visibility would be much higher. The color pink has not only become our brand, but has also gained a certain elegance."
BWT worked with the team Racing Point as a named sponsor in the 2019 and 2020 seasons. Two years with ups and downs. “The best moment was the Sakhir GP last year with the victory of Sergio Perez. Also because I promised Sergio breakfast at the hotel on race day that he would win. And in the end, he really won." Low point however, it came with a renaming from Racing Point v Aston Martin. "The biggest disappointment? That so far I haven’t been able to convince Lawrence Stroll to make an Aston Martin race car in pink. Not out of selfishness, but out of pure rationality, as the pink race car simply stands out more and has a much greater advertising effect," Ends Weissenbacher.
