Bojan Vrbnjak
With his quartet of studies "Sphere”Is Audi gave a rather sensational prediction of the future design language. The new image was designed exclusively for electric cars, after all, the company from Ingolstadt to present its latest models with an internal combustion engine in 2025.
New models will stand on a specially designed electric platforms and take advantage of it. We can expect shorter overhangs in longer wheelbases for optimized space. In addition, studies show quite elegant coupe line, which should increase aerodynamic efficiency and thus enable greater range. We have to admit that it doesn't sound right now revolutionary. This pattern is taking hold in an industry that is increasingly moving in a direction pure electric mobility. However, it does Audi here it goes a whole step further and plans a radical system change for the way they want to develop their cars in the future.
First point agenda: First of all, it must be developed user interface and interior, only then take care of the exterior. Marc Lichte, the chief designer of the four-circle brand, is interviewed by the magazine Top Gear Magazine spoke of 180-degree turn and prioritizing the interior of the vehicle. "In the past, the process was always the same. In the beginning, there was an internal combustion engine and a platform. Then, together with sales and marketing, we decided whether the vehicle would be a two-seater, four-seater, or whether it would have six or seven seats. Then we started designing the exterior and finally the interior. The future is the exact opposite.” With a change in priorities, it is Light further explained that they suddenly came to the fore in the center of the design process Sid Oder, Head of Design UI / UX (user interface/user experience), and his team. "It starts in Sid's department and ends there because we start thinking about the use case.” In the future, development will be based on the needs of passengers before the final design of the exterior is approached.
The first car in the new wave Audi electric vehicles it should appear as early as next year in a completely new form of the A8 model, which will definitely not have an internal combustion engine. Its design will be heavily inspired by the avant-garde look of the study Grandsphere. Lichte promised that the luxury sedan will be very close to the shown study. The next electric car that will Audi presented years 2024, is a model A6 e tron. It is also planned here RS6 e-tron with a wider body, bigger wheels, wider track and more power. On top of that, the Bavarians are also working on the model Q6 e tron, which is also expected to appear next year. This one SUV shares technology with the upcoming all-electric Porsche Macan.
