GM returns to Europe: CADILLAC LYRIQ can now be ordered in SWITZERLAND

General Motors is returning to Europe with a focus on batteries electric vehicles (BEV). The first new vehicle to be sold in Europe is Cadillac Lyrics. The luxury SUV can be ordered immediately in Switzerland.

Delivery of vehicles Cadillac Lyrics is expected to start in the first half of next year, he announced today GM. The American car manufacturer intends to the next two years expand its presence in Europe to Sweden, France and three other countries with electric cars only. General Motors almost completely withdrew from Europe in 2017. At that time, the American group sold the brand Opel and Vauxhall to the French group PSA, which now belongs to the group stellantis. Since then, only a few high-end models have been imported, such as Chevrolet Camaro, Corvette ali Cadillac XT4.

Prices for Cadillac Lyrics in Switzerland they start at 82.000 Swiss francs, which is approx 85.000 euros. Battery vice allows a range of approx 530 kilometers. For comparison: similar size BMW iX xDrive40 with a range of approx 435 kilometers is available in Switzerland from 95.900 Swiss francs (approx 99.000 euros). Audi Q8 Sportback etron costs 88.800 Swiss francs (approx 92.000 euros) and has a range of up to 498 km. However, price and range are not the only criteria that are important to electric car buyers – no different than with internal combustion cars. So it will be interesting to see how it goes General Motors cut off on his return to Europe. Especially since the American company is having trouble ramping up the production and delivery of new e-cars in the US.

The company is in last quarter sold 3.018 units of the Lyriq model. This was twice as much as in the second quarter. In total, the GM group sold 20.092 electric cars, including Chevrolet Blazer EV, Chevrolet Bolt EV and EUV, Chevrolet Silverado EV in GMC HummerEV (pickup and SUV). General Motors wants its own models Cadillac in Europe sell directly through the company's website and various flagship stores. One of these will be built in the center Zurich. Like Tesla, the company wants to avoid it this time own sales network.

The return of society GM to Europe the executive director of the group announced last May Mary Barra. Various rumors suggested that the American corporation could bring to Europe GMC HummerEV and serial models such as chevrolet blazer ev in Chevrolet Equinox EV.