The average selling price of a new Porsche is 117.000 euros

Porsche had this week annual press conference, at which, in addition to announcing the 911 hybrid model, he also announced the usual boring financial numbers. We won't bore you with them, but one number stood out. In 2023, customers paid for their purchase on average about 117.000 euros.

For comparison: Carrera T it costs about that much in the United States, factoring in mandatory shipping and destination charges. For nearly $128.000, you can buy two base Macans and have a few thousand dollars left over for extra options. As with almost all cars, they are Porsches cheaper in the US as in the European Union, where value added tax (VAT) is paid, which in Hungary can be as high as 27%.

In addition, governments in EU countries sanction people who want to buy cars with high-emission engines. This is the reason why you can GR Toyota Yaris in France it costs more than 100.000 USD. Honda Civic Type R is also a car for a six-figure sum in the Netherlands.

The Old Continent (excluding Germany) 2023 was successful for Porsche, with deliveries up 12 percent. The company's domestic market is in demand increased by 9,9 percent. Europe accounted for almost a third of global demand. North America (excluding Mexico) followed with a 26,9 percent share, while China (including Hong Kong) accounted for 24,8 percent of total sales.

Car manufacturer from Zuffenhausen explains that the average transaction price is increasing year-over-year because Porsche is increasing the standard equipment, which is reflected in the base price. Someone who likes to play with online configurators noticed that they raise prices regularly, making the 911 (or any other model) harder to come by. This does not mean that sales have decreased. On the contrary, 2023 was another year record year.

For the third year in a row, deliveries reached a record value and rose to 320.221 vehicles, or 3,3 percent more than the year before. Cayenne was the company's best-selling model with 87.553 units, closely followed the smaller Macan crossover with 87.355 units. The iconic 911 took last place on the podium with 50.146 sports cars, while the electric Taycan took fourth place with 40.629 vehicles. The Panamera took second to last place with 34.020 units, while the 718 Boxster/Cayman was last with 20.518 vehicles.