Marko Hanželic
Racing Point is before the team name was changed to Aston Martin, has hired a new marketing manager who has already dealt with many big sports names in his career. Jefferson Slack will join the team immediately Lawrence Stroll and will be responsible for all commercial and marketing-technical activities.
Slack boasts a 30-year successful career in marketing. The American once led the marketing activities of a basketball legend Michael Jordan (who has since founded his own team in the NASCAR series) and in 2000 became CEO of an Italian football club Inter Milan. He later became a commercial consultant dorne and the International Basketball Federation (FIFA).
From now on he works in Formula 1 for Racing Point. "I think this is one of the most exciting commercial opportunities, not only in racing sports, but in sports as a whole, ” he says Slack. "With the Aston Martin team, we want to build a new image for the sports brand and believe we can create a unique global marketing platform."
"With the progress on the track and the upcoming relaunch of the Aston Martin brand in F1, we have a unique opportunity to create a new sports icon at the top of Formula 1," says the team owner Lawrence stroll. "It simply came to our notice then Jefferson Slack help realize our potential. ”
