Marko Hanželic
When Kia introduced the concept vehicle in March last year Imagine, was also used on it for the first time new logo, which was later also registered at the Korean Intellectual Property Office (CYPRUS). In October last year, the company also officially announced that they will be with January 2021 start using the new logo.
All in all, it’s part of the extensive Plana Shift (Plan S)announced by the CEO of Kie, Ho Sung Song, along with the logo, the Koreans also presented new slogan, which will replace the well-known "The Power to Surprise." The new logo will be used to display a new slogan “Movement that Inspires”, which in translation means "A movement that inspires."
Plan S otherwise focuses largely on electric vehicles, but the first car to carry the new logo will be Kia cadenza, a business limousine designed primarily for the U.S. and Asian markets.
