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SZAFNAUER: New sponsors are not coming because of VETTL but because of the return of the BRAND

After decades of absence, Aston Martin is returning to Formula 1 this season as a constructor. The return of this name and not the arrival of Vettl is, according to team boss Otmar Szafnauer, the reason for many new sponsors.

Photo: Aston Martin F1

Aston Martin in Formula 1 he is no stranger, but in recent years he has raced under the flag Racing Point. This season, however, will be the name Aston Martin reappeared on racing car and on list of manufacturers in the royal class of motorsport.

Team has attracted many for this season new sponsors, among them are, for example Cognizant (named sponsor), Sentinel One, Libera platforms in NetApp. According to the team boss Saffron this is not because it is from Ferrari came to the team Sebastian Vettel, but due to a name change. “Everyone wants to be a part of the journey we are on and Aston Martin, the name and what we are trying to do and what our future plans are, have certainly attracted a lot of sponsors this year. I think the name change to Aston Martin has also attracted existing sponsors to stay and they are happy to go together in the direction we are headed."

Otmar Szafnauer believes that the arrival of Sebastian Vettl is certainly one of the reasons for the arrival of new sponsors, but not the main one, that is the Aston Martin brand.

Saffron considers that the signature of s Sebastian Vettl certainly a reason for the arrival of new sponsors, but it is not main reason. Bait to return Aston Martin it was a tempting opportunity for all. Paolo Lanzarotti, General Manager Asahi Europe and International, the company behind the sponsor Libera platforms, confirms Szafnauer's words. According to him, it was the arrival of a former racer Ferrari factor, but certainly not the biggest. “The entry of Aston Martin was a key decision for us. This is a phenomenal brand,”He told Reuters. "Of course, the composition of the team also has an impact, but for us it's mostly about the team's brand." Other sponsors Aston Martin, kot je BWT, will remain on board but will play this season less important role.               

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