Bojan Vrbnjak
"Reflections on Renault and Formula 1 have been constantly questioned for various reasons,”Is for Car Hebdo said Red, which will report directly to the Renault boss this year Luci de Meu.
"Whenever we ran into problems and had to cut costs, management wondered how much the project was worth and that made sense,”He explained Red. "Every once in a while, it was wondered if participating in Formula 1 was worth that money." Red he said the problem is that formula 1 a sport focused primarily on sports facilities, which in many ways does not match Renault road cars.
"Formula 1 has strayed so far from our commercial products that we wondered if it really helped sell our Clio or Megane," he said Red. "Alpine and Formula 1 are a much more logical combination. The brand will be able to make very good use of media attention. 23 races with 500 million people who will see the logo every two weeks will undoubtedly pay off. Especially when we're in the company of Aston Martin, Mercedes, McLarn and Ferrari," Ends French.
Yes, it will also be necessary to expand the sales range of Alpine cars.