Bojan Vrbnjak
Later this year, we'll get our first look at the Jaguar's electric future. The brand's revamp won't bring a new production model until mid-decade, but there will be a preview of the rebrand in the spring the birth of electrification. The information comes from the company's interim CEO Adrian Mardella, who took over this position last November.
In a conversation for colleagues from AutoExpress on improved financial results Jaguar Land Rover in the third quarter of the fiscal year 2022-2023, Mardell said announcing the revamped company Jaguar is already underway. The lengthy process of reinventing a brand is known internally as the Panthera project and is currently running on schedule. Early glimpses of the new brand Jaguar we will be able to see this year. "Our intention to transform Jaguar into a fully electric vehicle brand remains in place,” he said in an interview Mardell. "We already have advanced models that we are testing as part of research in several markets, and we will finalize the model range in the next three to six months. We will begin sharing this information, possibly with a preview, later this year. You will see the first Jaguar product in 2025, followed by other products."
Meanwhile Jaguar he is looking for partners because he doesn't want to do everything alone. Before that, we witnessed the news that it will be Austrian Magna played a key role in the company's new plan. Jaguar also announced companies as partners nVidia in Wolfspeed, which will help in the development of a new generation of Jaguar electric vehicles.
Otherwise, we have not yet learned anything more details about Jaguar's revamped product line-up, but we know they could be working on of three electric SUVs. All three crossovers are said to be based on the Jaguar new platforms, which is currently under development. She was supposed to bring it 800 volt architecture, cloud connectivity and all the technology needed for advanced semi-autonomous functions.
